What kind of media institution might distribute your media product and why?
A film needs to be distributed in order for it to reach the market and become available to watch by a large audience. Though distribution can take place through various different methods, and the right method can be decided through research.
Areas that they will need to research are:
- Target Audience - It is important to know the target audience of the film so that distribution strategies can be adjusted to suit the audience. For example, it would be ineffective to advertise a child's cartoon film, on a history channel advertisement break.
- Advertising - How will they gain awareness of their film. Where will the media product be shown, and where will be most effective.
- Budgeting - The production company will need to asses which method is the best value for money, and that the awareness gained will return revenue, to cover the cost of the original distribution.
- Screening - They will need to arrange for cinemas to show their film, trying to ensure the cinemas they by showing the film they will generate more profit.
For our product
As a result of financial constraints, we won't be able to distribute our product in the same way in which Universal, Twentieth Century Fox, Paramount and Warner Bro's do. Though, as a result of our target audience (18-30) and mixed gender, social networking sites are a cheap, and effective method of distribution.
Facebook, the world's biggest social networking site is great for sharing media content.
Here is sharing in it's simplest form, you can copy the URL of your media content, and post it as your Facebook status update, allowing friends and others to see it. This can then be liked and shared, and quickly gain awareness.
If budget is considering, we could use Facebook further, and pay to advertise our media content.
Youtube is also great for awareness, as popular and similar video's are often reccomended to other viewers.
- Target Audience - It is important to know the target audience of the film so that distribution strategies can be adjusted to suit the audience. For example, it would be ineffective to advertise a child's cartoon film, on a history channel advertisement break.
- Advertising - How will they gain awareness of their film. Where will the media product be shown, and where will be most effective.
- Budgeting - The production company will need to asses which method is the best value for money, and that the awareness gained will return revenue, to cover the cost of the original distribution.
- Screening - They will need to arrange for cinemas to show their film, trying to ensure the cinemas they by showing the film they will generate more profit.
For our product
As a result of financial constraints, we won't be able to distribute our product in the same way in which Universal, Twentieth Century Fox, Paramount and Warner Bro's do. Though, as a result of our target audience (18-30) and mixed gender, social networking sites are a cheap, and effective method of distribution.
Facebook, the world's biggest social networking site is great for sharing media content.
Here is sharing in it's simplest form, you can copy the URL of your media content, and post it as your Facebook status update, allowing friends and others to see it. This can then be liked and shared, and quickly gain awareness.
If budget is considering, we could use Facebook further, and pay to advertise our media content.
Youtube is also great for awareness, as popular and similar video's are often reccomended to other viewers.
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